Purpose

The Customer Relations Management & Loyalty Specialist provides data-driven insights and performance tracking for all CRM & Loyalty activities. This position is responsible for reporting, KPI management, and analytical support to guide team decisions and strategy. Beyond operational delivery, the role plays a vital role in continuously improving processes, exploring new ways to enhance customer engagement, ensuring a consistent Lidl Plus experience across digital and physical touchpoints, and collaborating with international and cross-functional teams.

Responsibilities

Customer Relationship & Loyalty Management:

• Develop and maintain regular KPI reports, utilizing standardized dashboards.
• Analyze campaign and program performance, identifying trends and insights.
• Support leadership with data-driven recommendations and presentations.
• Ensure data quality and consistency across systems and reports.
• Oversee and manage assigned project and/or department data to ensure compliance with contractual or policy requirements.
• Conduct data entry and data management for various department projects.
• Assist with the development of training materials, including manuals, handbooks, presentations, diagrams, workflows, and project plans.
• Collaborate with international analytics teams to align on methodologies.
• Identify, develop, and propose opportunities for business and process improvement.
• Support national and international projects by producing business requirements, performing business system tests, and supporting technical improvements.
• Contribute to documentation, internal training, and onboarding of new team members to ensure operational excellence.

About You

• Bachelor’s degree in Marketing, Business Administration, Analytics, or a related field (In lieu of degree: 1–2 years of retail floor experience and demonstrated success supporting store processes).
• 1–3 years of experience in CRM analytics, digital marketing analysis, or reporting.
• Demonstrated hands-on experience building, maintaining, and utilizing standardized KPI dashboards and reporting tools.
• Strong proficiency with CRM and analytics tools (e.g., Google Analytics, Salesforce Marketing Cloud, SQL, Tableau, or Excel).
• High attention to detail with proven capability in ensuring data hygiene and cross-system data consistency.
• Solid communication and visualization skills to translate data trends into actionable insights for leadership.

Physical Requirements

• Most work is performed in an office environment.
• Must be able to sit for prolonged periods of time at a desk or computer terminal.
• May use keyboards, telephone, and standard office equipment in the course of a normal workday.
• Stooping, bending, twisting, and reaching may be required in the completion of job duties.
• Must be able to lift up to 25 pounds at times.

Competencies

• Personal Competencies: Continuously updates technical expertise, adapts flexibly to changing departmental standards, and evaluates problem spaces from multiple viewpoints. Maintains quality results under high pressure, respects individual capacity boundaries, and proposes concrete solutions to improve day-to-day procedures.
• Business Competencies: Prioritizes tasks effectively based on importance and urgency, manages company resources with care, and takes accountability for meeting strict deadlines while proactively flags risks to leaders. Understands cross-functional process connections and solves standard operational problems under time and budget boundaries.
• Social Competencies: Communicates concepts clearly, provides prompt progress updates, and practices active listening to ensure stakeholder alignment. Builds trust-based relationships across departments, completes assignments collaboratively, addresses conflict early in an objective, solution-oriented manner, and advocates for viewpoints with balanced diplomacy.

Our Values

Ability to demonstrate, understand, and continuously apply our workplace values:

• Performance: We thrive together to passionately pursue ambitious goals, constantly develop ourselves, and turn complex organizational challenges into opportunities.
• Respect: We put people at the center of what we do by treating each other fairly, ensuring equal opportunities, and valuing diversity as a key cultural strength.
• Trust: We believe in each other, communicate openly and honestly, remain completely reliable, and treat mistakes as valuable learning opportunities.
• Grounded: We dream big while staying down to earth, remaining approachable, choosing simplicity over complexity, and focusing firmly on meaningful results.
• Belonging: We are stronger together than we are alone, standing up for one another, leveraging our collective strengths, and focusing on sustainable, long-term relationships.

Scope

• Number of team members directly supervised: None
• Number of team members indirectly supervised: None
• Annual budget/expenditures: Manages assigned tasks responsibly, ensuring that all deliverables explicitly meet predefined time and budget constraints in close consultation with their manager.

What You’ll Receive

At Lidl, we know that in order for our people to do their best, they must be at their best. That’s why as a company, we offer one of the most generous benefits packages in the industry.

All our Lidl employees are eligible to receive the following benefits:

• Starting pay of $33.66 per hour (with potential to earn $38.47 per hour in the future)
• 10% employee-only discount on purchases made at Lidl stores
• Medical & Prescription | Dental | Vision coverage
• Paid Holiday & Paid Time Off (PTO) to use for sickness or vacation
• Dedicated training plans to ensure you are set up for success
• 401K Plan (+ 5% company match)
• Voluntary Term Life & AD&D Insurance
• Total Well-Being Program
• DailyPay, a voluntary benefit to offer employees access to their pay on their own schedule

Lidl US views our Corporate Social Responsibility (CSR) through a lens of actions that are Good for the Environment, Good for People, and Good for You.

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