Summary

From our Head Office to the shop floor and everywhere in between our primary goal is to create and deliver a fantastic customer journey for everyone who shops at Lidl. 

With over 7,000 colleagues across our stores, warehouses and offices in Ireland and Northern Ireland we are a big and ambitious team. We know our people are our greatest asset and our success is down to the commitment and dedication of our team.

We are looking for an experienced Head of Brand Partnerships to join our new Brand Embassy department to establish, manage and strategically align all international and local brand partnerships within the national market. They will be responsible for identifying partners,  negotiating, contract signing, onboarding and ongoing relationship management. This role will need a self-motivated, relationship-builder to help further our goal to driving brand growth.

What you'll do

Brand Partnerships:

• Responsibility for defining and leading the national Brand Partnerships strategy across Ireland and Northern Ireland (including LGFA, Fair City and more).
• Collaborate with our International office on global partnerships (including UEFA, Lidl-Trek and more), with a focus on localising for Irish market.
• Responsibility for the strategic requirements, the search, the selection, the negotiation of rights and the contract signing as well as the onboarding of local brand partners and international partnerships to increase brand awareness, relevance and sales all aligned with the Lidl brand model
• Collaborate with Marketing, Corporate Affairs and other internal departments to ensure on-brand implementation of partnerships, taking into account global and national strategies
• Oversight on sponsorship activation measures and support in the implementation of partnerships
• Responsibility for building and maintaining relationships with existing and potential partners
  
  

Brand Ambassadors

• Responsibility for selecting all brand ambassadors in line with strategic guidelines with an emphasis on brand fit and brand safety
• Responsibility for ongoing management of all brand ambassadors and oversight of activation measures
• Collaborate with Marketing, Corporate Affairs and other internal departments to ensure on-brand implementation of brand ambassadors, taking into account global and national strategies

Governance and Quality Assurance

• Consultation on key strategic and third party partnerships to ensure brand-fit and brand relevance
• Evaluation and reporting on Partnership and Brand KPIs
• Ongoing enablement for the Lidl Brand internally, across Partnerships and beyond

What you'll need

• 5+ years of experience in brand, partnerships management or sponsorship, ideally within a fast-paced retail or FMCG environment.
• Demonstrable experience managing large-scale national partnerships or sports sponsorships.
• Exceptional project management skills
• Excellent briefing and feedback skills for creative teams and agencies.
• Broad knowledge of customer target groups and analytical practices
• In-depth knowledge of the relevant brand and marketing KPI metrics
• Highly organised mentality with meticulous attention to detail and accuracy.
• Proactive and results-driven, with the ability to thrive under pressure and manage multiple deadlines.
• Strong interpersonal and communication skills, capable of building effective relationships with diverse internal and external stakeholders.
• A creative problem-solver with a strategic mindset.
• Adaptable and able to respond quickly to changing business needs.
• Relevant experience in at least one of the following areas: brand, marketing, marketing communication In-depth knowledge of positioning and maintaining a strong and data-driven brand identity

What you'll receive

We offer a competitive and transparent salary system, that ensures pay equality across all positions at Lidl

• €76,000 rising to €100,000 after 4 years
• Company car or car allowance
• 25 days holidays per annum
• Private employee medical insurance
• Company pension after six months of service
• Flexible start and finish times
• Initial training and on-going development from an experienced team member
• Individuals recognised as high performing will be invited to join our Leadership Academy as part of your on-going development
• Excellent opportunities for career progression
• Dynamic work environment
• Modern office facility with free parking
• On-site gym and canteen
• Hybrid working model - up to 2 days remote working per week
• Mobile and broadband discounts with Three network

Lidl is an equal opportunities employer. If you have any particular requirements, we will ensure any reasonable accommodations are implemented as part of the recruitment and selection process. We value diversity and inclusion in our workplace and want to ensure that all applicants have the same opportunity regardless of gender, civil status, family status, sexual orientation, age, disability, race, religious belief, political opinion or membership of the traveller community.