Summary

From our Head Office to the shop floor and everywhere in between our primary goal is to create and deliver a fantastic customer journey for everyone who shops at Lidl. 

With over 7,000 colleagues across our stores, warehouses and offices in Ireland and Northern Ireland we are a big and ambitious team. We know our people are our greatest asset and our success is down to the commitment and dedication of our team.

As the Online Marketing Manager you are responsible for the effective integration and performance of digital marketing on a campaign and business-as-usual basis.  You will have full responsibility for the strategy, upload, maintenance and content of the lidl.ie, lidl-ni.co.uk websites.We’re seeking someone who has great attention to detail and project management experience, as the Online Marketing Manager, you will be responsible for managing campaigns, product uploads, leaflet and content upload schedules, while ensuring all designs are in alignment with our corporate design guidelines.

You will be reporting into the Senior Media and Digital Marketing Manager.

What you'll do

• Interpreting campaign briefs and requirements for the website.
• Build wireframes for each campaign landing page/ campaign page to ensure consistency and campaign objectives are met.
• Create designer production briefs in alignment with campaign requirements - ensuring that all elements required for the website are considered and corporate design templates are adhered to.
• Responsible for the planning and implementation of digital plans across the different departments and regions.
• Liaising with International on best practice on systems.
• Champion SEO within the department, liaise with agency consultants and apply recommendations on the IRE site.
• Interpret recommendations and apply to NI site.
• Monitor and continuously improve online campaigns and activities using A/B testing, tracking, and analysis tools.
• Monthly Performance Reports to be delivered to our board of directors, highlighting operational performance and campaign performance.
• Manage any billing, including creation of POs associated with your channel costs. 

What you'll need

• Strong interpersonal skills, able to build relationships at all levels of the organisation.
• Well-organised with the ability to multitask and work to targets and strict deadlines.
• Previous project management experience, including planning, timelines and cost.
• Strong ownership of tasks with the ability to understand points of escalation.
• Proactive at keeping up to date with latest policies and procedures.
• Efficient decision making and organisational skills.
• The ability and confidence to communicate effectively with colleagues across all levels of the business.
• UX and UI experience.
• Understanding of website strategy.
• Positive can-do attitude with a desire to learn.
• Proficient in Google Analytics, Google Tag Manager.

What you'll receive

We offer a competitive and transparent salary system, that ensures pay equality across all positions at Lidl 

• €52,500 rising to €67,000 after 3 years
• 20 days holidays per annum rising to 25 days after two years
• Private employee medical insurance
• Company pension
• Flexible start and finish times
• Initial training and on-going development from an experienced team member
• Excellent opportunities for career progression
• Individuals recognised as high performing will be invited to join our Leadership Academy as part of your on-going development
• Dynamic work environment
• Modern office facility with free parking
• On-site gym and canteen
• Hybrid working model - up to 2 days remote working per week
• Mobile and broadband discounts with Three network
• Maternity & Paternity Leave top up, Marriage Leave, Employee Assistance Programme

Lidl is an equal opportunities employer. If you have any particular requirements, we will ensure any reasonable accommodations are implemented as part of the recruitment and selection process. We value diversity and inclusion in our workplace and want to ensure that all applicants have the same opportunity regardless of gender, civil status, family status, sexual orientation, age, disability, race, religious belief, political opinion or membership of the traveller community.