Lidl Asia Pte. Limited | Hong Kong Branch - About Lidl

To enhance and enrich the lives of our customers by providing quality products at market-leading value.

We put customer satisfaction at the heart of everything we do. Working with our partners, investing in our people and taking proactive steps to champion sustainability throughout our business, we continue to grow and progress together.

We respect diversity in cultures, perspectives and values. Our work reflects our Company Principles and Code of Conduct.

• Customer satisfaction is our primary goal.
• Outstanding value for money defines our market position.
• We grow through expansion and continuous improvement in our stores.
• Efficient decision making and simple working practices ensure our success.
• We comply with applicable law and internal guidelines.
• In conducting our daily business, we assume economic, social and environmental responsibility.
• It is our duty to be fair to everyone at Lidl.
• We respect and support each other.
• We honour our agreements and believe in trust.
• Praise, recognition and constructive criticism shall determine our working atmosphere.
• We surround ourselves with ‘strong’ colleagues – with the support of deputies assured in all areas.

We agree on targets together with our employees, define clear duties, develop tasks and define areas of responsibilities with room for initiative.

• We place confidence in our employees and trust that they will complete all tasks to the best of their abilities, and that they will develop ideas and suggestions that will benefit our business.
• We speak to each other openly and promote honest, prompt and direct communication.
• We treat each other fairly and respectfully.
• We honour our agreements with our employees as trustworthy partners.
• We give regular feedback to our employees on their performance and conduct. We support and motivate by recognizing achievements and providing constructive criticism.
• We monitor all areas of our business in a results-driven and reflective manner. As a team, we are pro-active in identifying and realizing improvement potential throughout our organisation.
• We are reliable, trustworthy and loyal – especially in times of crisis and conflict.
• We are open to changes and challenges with the aim of developing and continuously improving our business.

PERFORMANCE DRIVEN
We work together to deliver results that make a difference.
“Focus on your performance and find a true passion for what you do.”

DYNAMIC
Ambition fuels our pursuit of quality and success. To keep pace with the market, we plan ahead, stay flexible and are courageous in our solutions.
“Every day is new and challenging. We consistently communicate across teams and departments to present ideas and solve problems.”

FAIR
Honest and loyal, we are without prejudice. We act with integrity in all that we do.
“We are proud of being the gatekeepers that ensure products are good quality for the customer.”

DIVERSE
Our workforce is composed of people from different nationalities, skillsets and ages, and we have a gender-balanced leadership team.
“Everything we do is on a huge scale, but you are never alone doing it. As a multinational and multicultural team, we support one another at every stage.”

SOCIALLY RESPONSIBLE
We care about our employees, our communities and the future of our planet. We take proactive steps to preserve and protect.
“Our international culture shapes our social responsibility. We work with suppliers to grow and progress with mutual benefit.”