Lidl Asia Pte. Limited

LIDL ASIA PTE. LIMITED

A Shared Vision

Established in 2018, Lidl Asia is a sourcing arm for Lidl. Though we are a relatively young company, we are proud of our Asia business expansion and to be a centralized point in Lidl’s supply chain network. We handle every stage of the sourcing process: from insights and ideas through to realisation, production, quality assurance and delivery.

Our people and our business partners respect us for our responsible, ambitious, transparent and dynamic approach to growth. As we expand and harness the potential of new opportunities, we make sure we’re at the forefront of design trends to ensure we deliver products our customers will love. By staying focused on quality, we provide our global customers with functional and beautifully formed products that reflect current consumer expectations, while remaining conscious of environmental and social impacts.

Textile

We have an extensive range of categories in our Textile area, which ranges from hosiery to lingerie.

We source textile products in the following categories: Ladies / Menswear / Kidswear, Lingerie, Hosiery, Home Textiles, etc.

Hardgoods

We also cover different products in our Hardgoods area that are suitable for work and leisure.

We source hardgoods products in the following categories: Electrical & Electronics, Small Domestic Appliances, Hi-Tech Goods, Watches, Tools & Power Tools, Household Goods, Office, Accessories, etc.

Other Product Categories

We are always on the lookout for expanding our product categories in our business.

If you are interested in becoming a business partner of Lidl, make sure to check out our "Partner with Lidl" page.

Lidl International

Lidl is a food and retail industry leader in Europe and in Germany and is part of the Schwarz Group, headquartered in Neckarsulm, Germany. The Lidl name is represented in 32 countries around the world and currently operates more than 11,000 stores.

As a discount supermarket chain, Lidl places value on delivering an optimal price-quality ratio for its customers. Currently employing more than 310,000 employees, Lidl puts emphasis on people who share the company’s dynamism, and who will uphold our high standards, ethics and values around the world.

Our Vision

To enhance and enrich the lives of our customers by providing quality products at market-leading value.
Our Mission

We put customer satisfaction at the heart of everything we do. Working with our partners, investing in our people and taking proactive steps to champion sustainability throughout our business, we continue to grow and progress together.
Our Company Principles
We respect diversity in cultures, perspectives and values. Our work reflects our Company Principles and Code of Conduct.

Customer satisfaction is our primary goal.

Outstanding value for money defines our market position.

We grow through expansion and continuous improvement in our stores.

Efficient decision making and simple working practices ensure our success.

We comply with applicable law and internal guidelines.

In conducting our daily business, we assume economic, social and environmental responsibility.

It is our duty to be fair to everyone at Lidl.

We respect and support each other.

We honour our agreements and believe in trust.

Praise, recognition and constructive criticism shall determine our working atmosphere.

We surround ourselves with ‘strong’ colleagues – with the support of deputies assured in all areas.
Our Code of Conduct
We agree on targets together with our employees, define clear duties, develop tasks and define areas of responsibilities with room for initiative.

We place confidence in our employees and trust that they will complete all tasks to the best of their abilities, and that they will develop ideas and suggestions that will benefit our business.

We speak to each other openly and promote honest, prompt and direct communication.

We treat each other fairly and respectfully.

We honour our agreements with our employees as trustworthy partners.

We give regular feedback to our employees on their performance and conduct. We support and motivate by recognizing achievements and providing constructive criticism.

We monitor all areas of our business in a results-driven and reflective manner. As a team, we are pro-active in identifying and realizing improvement potential throughout our organisation.

We are reliable, trustworthy and loyal – especially in times of crisis and conflict.

We are open to changes and challenges with the aim of developing and continuously improving our business.
Our Core Brand Values

PERFORMANCE DRIVEN
We work together to deliver results that make a difference.
“Focus on your performance and find a true passion for what you do.”

DYNAMIC
Ambition fuels our pursuit of quality and success. To keep pace with the market, we plan ahead, stay flexible and are courageous in our solutions.
“Every day is new and challenging. We consistently communicate across teams and departments to present ideas and solve problems.”

FAIR
Honest and loyal, we are without prejudice. We act with integrity in all that we do.
“We are proud of being the gatekeepers that ensure products are good quality for the customer.”

DIVERSE
Our workforce is composed of people from different nationalities, skillsets and ages, and we have a gender-balanced leadership team.
“Everything we do is on a huge scale, but you are never alone doing it. As a multinational and multicultural team, we support one another at every stage.”

SOCIALLY RESPONSIBLE
We care about our employees, our communities and the future of our planet. We take proactive steps to preserve and protect.
“Our international culture shapes our social responsibility. We work with suppliers to grow and progress with mutual benefit.”

Lidl Leadership

Ambition. Open minds. Support.

Our leadership team works hard to keep our business thriving. They mobilise the resources, tools and vision we need to achieve our goals.

At Lidl, our leadership principles are our mandate and a pledge to our respective teams. These are:

Leading through Communication

We believe in open communication. Our managers share our vision and work to create an inclusive culture where every person on our teams understands their role, value and contribution, and is involved in decisions. We welcome questions from our teams and see these as an important part of our communication process.
Developing Team Members

We strive to attract and retain the best talent. To make sure everyone performs at their best, we continue to invest in their development, and embark on constructive performance reviews. We have an environment where commitment and hard work is recognised, and individuals feel inspired to give their best every day.
Being Dynamic and High Performing

We are motivated to maintain momentum and continuously improve how we work. We value innovation and encourage it across our business. We pride ourselves on having proven structures across our international offices, while also remaining flexible and able to adapt to local culture and ways of working.
Establishing Trust and Being Fair

Trust is paramount within our teams and in how we work with our suppliers. We want our teams to be courageous, and we give them the space they need to explore new opportunities, grow and learn from mistakes. Recognising that trust works both ways, we stand by our values and honor our principles.
Being a Role Model and Leading by Example

It is not just our managers who are passionate about leading by example, taking responsibility and makings independent decisions. It is up to every team member at Lidl to embody our leadership principles. We offer our teams the freedom to work to their own rhythms within a robust and effective leadership framework, and we model best practices at every opportunity.

We continue to value and support each other, building a shared future and celebrating our successes. Our teams are close-knit, committed to each other and full of friendship. Whatever your background and wherever you join us in the business, you’ll find your fit with Lidl.

How does our work sound to you?

When you perform, we perform

#WEARELIDL

You can become part of a strong and growing business - part of one united team of talented, hardworking people, whose energy and commitment makes us what we are.

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